The Gen XY Lifestyle

Avengers: Age Of Ultron Highlights

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With the release of the much-anticipated Avengers: Age of Ultron film, here are some highlights and promotions for the Marvel fans.

If you’ve already caught the movie, you’ll be delighted to know that there’s more in store for you beyond the film. For those who haven’t, find out how you can win complimentary tickets to catch Marvel’s latest blockbuster film.

adidas Teams Up With The Avengers



adidas has launched a new collection of footwear and apparel which are inspired by three superheroes from the Marvel Studios film, Avengers: Age of Ultron.

The adidas collection will feature new designs reflecting the personalities of the Hulk, Iron Man and Captain America with the kids’ collection released on 17 March and the upcoming second range on 1 May 2015. Both lines will offer full head-to-toe outfits including tees, shorts, shoes and accessories.

This May, the kids collection will be complemented by running shoes for adults in four matching designs. The adult line includes a silver-green adidas adizero Prime BOOST that will be featured in the film, with a new Avenger wearing it on screen. The footwear collection also includes the Response BOOST Ltd that features adidas’ premium BOOST technology paired with a design featuring Marvel’s greatest superheroes.

The new BOOST range will be exclusively available at various adidas outlets at ION, JEM, Paragon, Orchard Gateway, Causeway, Bugis, Tampines 1 and Jurong. The Response BOOST Ltd retails at S$159 while the adizero Prime BOOST retails at S$299.

Avengers-inspired Gillette Shavers


Ever wondered what shavers would look like in the hands of the Avengers? Gillette and Stark Industries have joined forces to create four razors using Avengers-inspired technology, modeled after Gillette’s best razor to date – the Fusion ProGlide.

Catch The Repulsor1, the Gillette XL Gamma, the Gillette Ultra Strike and the Gillette Thunder, which are modeled after Iron Man, The Hulk, Captain America, and Thor respectively. Learn more about these Avengers-inspired razors at

All fans are entitled to a complimentary movie ticket to catch Avengers: Age of Ultron with every S$30 purchase of Gillette products.

Join The Ranks Of The Avengers With Under Armour


U.S. revolutionary high-performance sports label, Under Armour has collaborated with Marvel Comics to launch its new Avengers: Age Of Ultron Alter Ego line.

The new collection features Alter Ego Baselayers (Hulk, Captain America, Thor and Iron Man), T-shirts with the emblems of the characters, as well as on-screen replicas worn by Pietro Maximoff (Quicksilver), Natasha Romanoff (Black Widow), Steve Rogers (Captain America) and Tony Stark (Iron Man).

The apparels are priced from $S49 to $S119 and will be available at all Under Armour boutiques, store-in-stores and online at

Avengers Assemble At VivoCity

avengers vivo






Catch life-sized figurines of Iron Man, Captain America, Hulk and Thor at VivoCity Central Court from now till 3 May 2015, 10 am to 10pm.

Entry is free for the public and the event allows all to participate in interactive activities like “Becoming Iron Man” at the Augmented Reality Station and a Lifting Challenge involving Thor’s “Mjolnir” hammer.

You can also purchase exclusive movie merchandise like 1/6 scale collectibles at the event.

Stand a chance to win a pair of movie tickets to catch the Avengers: Age of Ultron or S$20 shopping/dining vouchers when you spend S$200.




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