
The Gen XY Lifestyle
DBS/POSB Customers Embrace Convenient and Traditional Digital Ang Baos
The popularity of digital Ang Baos reached a new peak during last year’s Lunar New Year, with the number of DBS/POSB customers sending digital Ang Baos doubling compared to the previous year.
Notably, over 70 percent of these customers were first-time users of the bank’s QR Ang Bao and eGift services during the Year of the Dragon, contributing to a total of about SGD 39 million transferred through these digital solutions.
As we approach the Year of the Snake, DBS/POSB is enhancing the digital gifting experience with refreshed QR Ang Bao designs and improved personalisation features for its eGift service. These updates complement the bank’s online notes reservation service, which caters to customers who prefer the traditional cash-filled red packets.

Digital Gifting Takes Centre Stage
Digital gifting continues to gain traction, leading to a seven percent year-on-year reduction in cash withdrawals. To make digital gifting even more convenient and appealing, DBS/POSB has introduced several enhancements:
- New QR Ang Bao Designs: The popular physical-digital QR Ang Bao, first launched in 2019, returns with a choice between the classic DBS Ang Bao and a new POSB version featuring the iconic Smiley mascot. Both options retain the slot-in design, akin to opening a traditional red packet. Customers can manage up to ten QR Ang Baos at once and track their gifting via the DBS PayLah! app’s QR Gift dashboard. Anyone with DBS PayLah! or a PayNow-linked bank account can redeem a QR Ang Bao.
- Enhanced Personalisation for PayLah! eGift: eGift, which allows customers to send digital gifts anytime and anywhere, now includes the option to personalise digital gifts by uploading photos and adding festive greeting stickers.

Exclusive Promotions for a Joyful LNY
DBS/POSB is also offering special promotions to enhance the festive spirit:
- SGD 8,888 Abundance Giveaway: From 7 January to 18 February 2025, customers who use digital gifting stand a chance to win over 1,000 prizes of SGD 8,888 and SGD 88. To qualify, customers need to send an eGift or load a QR Ang Bao with at least SGD 8 and keep total cash withdrawals below SGD 500 during the giveaway period.
- Exclusive Abalone Offers at Sheng Siong: POSB cardmembers can enjoy exclusive discounts on abalone to save more on festive shopping.
Calvin Ong, Managing Director and Head of Consumer Banking Group at DBS Singapore, expressed the bank’s commitment to preserving cherished Lunar New Year traditions while offering innovative digital solutions. “It is heartening to see more customers embracing digital gifting each year. We remain dedicated to delivering seamless, accessible gifting solutions and exciting promotions to make their Lunar New Year celebrations even more special,” he said.
Graphics: DBS