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Erdinger celebrates Oktoberfest in Singapore at shopping malls

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Celebrants can enjoy the limited edition Erdinger Oktoberfest brew and Singapore’s first Erdinger BARcycle mobile bar

Erdinger Oktoberfest 2016 kicks off with exciting themed activities and events. For the first time, the annual Oktoberfest will be held across three shopping malls until 28 October. Erdinger has brought the spirit of Oktoberfest by holding the beer festival in accessible, street-party beer gardens hosted at the shopping mall premises.

Shoppers can stop for a pint to unwind post-shopping from 3 – 11 October at Clarke Quay Central and The Star Vista from 19 to 28 October. In each of the participating malls, booths are set up to serve beers including the limited edition Erdinger Oktoberfest brew. Special tasting menus, created in collaboration with the malls’ various F&B outlets such as Balaclava, IndoChine and PasarBella, will also be available at the events.

The festival will also see the introduction of Singapore’s first-ever Erdinger BARcycle. This is a mobile counter-top bar that serves up tasting portions of four varieties of wheat beer, namely the Erdinger Weissbier, Erdinger Dunkel, Erdinger Alkoholfrei and notably the special edition Erdinger Oktoberfest Brew, a crisp and delicious specialty brew brimming with grainy and hoppy notes. The Erdinger BARcycle sits a maximum of 15 persons and is available to members of the public who meet the legal drinking requirements. Catch the Erdinger BARcycle at Clarke Quay Central on 7 October from 4pm onwards and Biopolis @ One-north on 14th Oct from 11am to 2pm and from 4pm onwards.

Erdinger Barcycle

 

The beer brand is collaborating with bars and pubs across Singapore to support many fringe Oktoberfest celebrations by offering offering promotional prices on specialty brews.

More information can be found at the Erdinger Oktoberfest 2016 website.

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