The Gen XY Lifestyle
EZ-Link Collaborates with AWWA to Empower the Disadvantaged through ‘New Beginnings’ Card Series
EZ-Link Pte Ltd has partnered with multi-service social service agency AWWA to launch a series of four captivating EZ-Link card designs, created by AWWA clients.
Alongside a donation of SGD 50,000, EZ-Link aims to raise awareness of the aspirations of the underprivileged in our community, from children to persons with additional needs, and the elderly, encouraging the nation to uplift them towards their dreams.
‘New Beginnings’ – Poignant Works of Art
Themed ‘New Beginnings’, the card series features moving artworks representing a quiet yet indomitable conviction to tenaciously battle life’s adversities to foster better realities. Created by four of AWWA’s clients aged 14 to 80, the designs mirror AWWA’s mission of empowering the disadvantaged to maximize their potential to lead dignified and independent lives.
- Beanca, 14, from AWWA’s Family Service Centre, used watercolour to depict a family invigorated with new hope, witnessing a phoenix rising from ashes at dawn.
- Alvin, 27, from AWWA Home, ingeniously painted cherry blossoms using Q-tips, symbolising new beginnings with a serene blue background embodying tranquillity.
- Geetha, 74, from AWWA’s Dementia Day Care Centre, created an acrylic piece on canvas illustrating a seedling blossoming into a magnificent flowering tree inside an hourglass, denoting confidence and courage.
- Helen, 80, also from AWWA’s Dementia Day Care Centre, painted a Vanda Miss Joaquim cradled in the palm of a hand, symbolising elegance and adaptability, with a tender shoot emerging as a testament to new life.
Building Dreams and Better Lives
EZ-Link’s SGD 50,000 donation will support programmes that strengthen AWWA’s commitment to positively impacting the lives of over 6,000 clients annually.
Both EZ-Link and AWWA share a staunch belief that no one in our society should be left behind, regardless of their backgrounds. Everyone deserves opportunities to create new beginnings and thrive in their life journeys. We hope that through the card series, our society will be inspired by the admirable valour and resilience of individuals who do not let the trials of life break them down; and lend a hand to make their dreams of a life brimming with purpose and contentment a reality.
Mr. Nicholas Lee, CEO of EZ-Link.
AWWA serves children with developmental needs, persons with disabilities, families facing complex social issues, and the elderly, enabling them to participate meaningfully in society and lead fulfilling lives.
An inclusive society is built with the collective efforts of many helping hands, and we are excited for this opportunity to partner with EZ-Link, and shine a spotlight on the resilience and strength of our clients. The theme of ‘New Beginnings’ resonates deeply with us, as it echoes our ethos of cultivating partnerships and harnessing synergy for success to provide high-quality and specially curated services so that our clients can thrive in tandem with their individual aspirations.
Mr. J R Karthikeyan, CEO of AWWA.
Pricing & Availability
Eternal Bloom and Joy of Spring cards are available for sale at SimplyGo Ticket Offices at SGD 10 each (with a SGD 5 load value). Heart of Love and Rebirth cards will be sold as limited edition sets with exclusive packaging on EZ-Link’s official store on Shopee at SGD 10 (with no load value), while stocks last.
This collaboration between EZ-Link and AWWA highlights the artistic talents of the disadvantaged and underscores the importance of community support in helping individuals lead fulfilling lives.
Pictures are provided by EZ-Link.
