The Gen XY Lifestyle

Health and Wellness Take Centrestage at Food Japan 2017

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Returning for the its sixth edition, Food Japan 2017 will be held from the 26-28 October 2017, at Suntec Convention and Exhibition Centre, Halls 401-402. Taking centrestage is the focus on Health and Wellness with healthy and functional food products at the forefront of this year’s fair.

This annual event which primarily serves as a platform for F&B businesses in Japan and Southeast Asia to connect and explore collaborations as well as to showcase technologies, innovations, ingredients and seasonal produce that Japan has to offer. Shining a spotlight on the leading food trends in Japan such as Functional Food as well as Elder Care Food, in tandem with the recent shifts in societal and health trends across Singapore and the Southeast Asian countries.

Functional food, defined as whole or fortified food that provides health benefits, such as live probiotics like Yakult. At Food Japan 2017, visitors will find a wide array of such food, ranging from organic to gluten-free options. Some highlights to these are the Veggie Tofu Nuggets, Tofuage and Kyoganmo from the Habutae Tofu Co Ltd, which are both MSG and gluten-free and made from non-GMO ingredients.

Other products will be new to our markets and catering for Elder Care Food include Amazake, which is an alcohol-free, high-protein fermented rice drink powered with amino acid and vitamins and known as a “Japanese Super Food” for its health and beauty benefits. With several nursing homes already taking up such food that is catered specially to the elderly, tasting good while providing good nutrition but safe enough for them to swallow without choking.

No food fair would be complete without being able to sample the wares. Having something typically Japanese such as ramen but with a local twist, Keisuke Ramen has created the Keisuke Bak Kut Teh Ramen specially for Food Japan 2017. Two ribs of Spanish Iberico Pork, slow-cooked till fall off the bone in a Teochew peppery broth with bak choy and black fungus will be available for just $10 a bowl at the fair.

With over 200 exhibitors showcasing over 3,000 ingredients, produce, F&B equipment and more, there is truly a lot to experience. The fair opens to the public on 28 October 2017 from 11am to 4.30pm at $4 per person.



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