The Gen XY Lifestyle
Hey! Chips Unveils Singapore’s First Clean-Label Fruit Bites
Singapore’s clean snack brand, Hey! Chips, has revolutionised the local snacking scene with its latest innovation—Hey! Fruit Bites.
Combining the simplicity of natural ingredients with cutting-edge freeze-drying technology, Hey! Fruit Bites delivers a crunchy, guilt-free treat perfect for all ages.
This first-of-its-kind snack is made with 60 percent freshly fermented yoghurt and 40 percent real fruit slices, offering a wholesome alternative in a market dominated by ultra-processed options. With zero added sugar, minimal processing, and packed with probiotics and superfood benefits, Hey! Fruit Bites is redefining what it means to snack healthily.
Inspired by Parenthood
The idea for Hey! Fruit Bites was born when founders Emily and Hayden became new parents. Struggling to find genuinely clean snacks for their baby, they realised most options—even in the baby aisle—contained artificial flavourings, concentrates, and industrial additives. This revelation led them to create a snack that could meet their standards while appealing to kids, adults, and everyone in between.
“In a market flooded with overly processed snacks, we saw a gap for something clean and enjoyable,” Emily shares. “We wanted something our baby could enjoy, but we also found ourselves snacking on it everywhere—at home, in the office, even on hikes.”
A Snack for Every Occasion
Freeze-dried at -30ºC to preserve up to 97 percent of nutrients, Hey! Fruit Bites delivers a naturally sweet, melt-in-your-mouth experience. Perfect for office pantries, school bags, outdoor adventures, or as a convenient snack for toddlers, it’s the ultimate all-rounder snack.
Available in four delectable flavours:
- Strawberry
- Mixed Berry
- Mango Banana
- Mango Passion
Hey! Fruit Bites offers something for every taste, making it a hit with both health-conscious snackers and indulgence seekers.
Where to Find Hey! Fruit Bites
Hey! Fruit Bites is now available exclusively at Cold Storage, CS Fresh, and leading online platforms in Singapore. With Hey! Chips’ award-winning reputation in healthy snacking, this new launch reinforces its commitment to clean and honest food for all.
Pictures courtesy of Hey! Chips.
