The Gen XY Lifestyle
Mizuno Launches New Concept Store In Singapore
Mizuno Singapore launches Southeast Asia’s first Mizuno Concept Store together with the new Wave Rider 18 Limited Edition.
Mizuno Singapore and VGO Corporation have recently launched the new Mizuno Concept Store, bringing it a new look and shopping experience. Inspired by traditional Japanese Kimono house and Japanese cultural elements, the store design makes use of wood and traditional handmade paper to reflect forms and colours true to Japanese culture.
From 2015, all concept stores and shop in shops within the company’s region will aim to upgrade its shopping experience, with variations in each to localise marketing and publicity activities. The new concept stores will include a window display to explain Japanese nuances and showcase products, and will also feature and promote local Mizuno ambassadors.
Mizuno Singapore has also announced the launch of its new Wave Rider 18, with the Wave Rider 18 Limited Edition available only in Singapore, Hong Kong, Malaysia and Thailand. Featuring an ideal heel fit and secure mid-foot embrace, this lightweight trainer is designed for comfort as it takes the shape of your foot. The lightweight U4ic midsole and forefoot flexibility on the other hand, work together to smoothen each stride. The model also comes with a new outer sole design for added durability and shock attenuation.
The Wave Rider 18 is perfect for runners looking for a sleek, lightweight daily trainer and is retailing at S$179. The Wave Rider 18 Limited Edition retails at S$199.
