The Gen XY Lifestyle

NATURALBOOM launches the Mental Drink in Singapore

By  |  0 Comments

The Mental Drink was first launched in Italy. It has a non-caffeinated formula and was created to meet the demand for natural drinks that supports health and personal well-being.

The Mental Drink is a well-balanced combination of adaptogens, nootropics and vitamins – supplements that improve cognitive function, particularly executive functions such as memory, creativity, and motivation.

Founder Andrea Campagnolo, NATURALBOOM

The Mental Drink uses a unique formula that incorporates ingredients such as Ashwagandha. This is a medicinal plant used to protect the immune system. There is also Sea Buckthorn, Papaya, Ginger and Green Tea, and other ingredients in the drink. It can be served hot or cold, similar to a herbal tea and is designed for all ages.

We discussed the Mental Drink with Founder Andrea on the launch of the drink in Singapore.

the Active Age (AA): Can you share more about the background and inspiration to create NATURALBOOM?

Andrea Campagnolo (AC): I have over two decades of running my family business in the automotive industry back home in Biella. Some time ago, a deep sense of belonging to the healthy living purpose happened. I decided to tap on my years of expertise in flawless craftsmanship and entrepreneurship to pursue this passion. I went on to diversify my business and began to experiment in the field of health and wellness.

The journey began with days and months of exploring foundational techniques to formulate a non-caffeinated drink with a concept that enhances the true essences of a well-balanced drink for any individual, of any age.

Having surfed the waters all around the world, I was inspired by a passion for building concentration and wellness to support the mind during sports activities. NATURALBOOM was created as the first brain-boosting drink that heralds a whole new category in the beverage industry – the Mental Drink responds to the demand for natural drinks which are good for health and wellbeing.

Amidst countless herbal tea infusions in Varazze, I materialised my desired thoughts and benefits for this product, to bring about NATURALBOOM, and introduce the first and only Mental Drink.

AA: For the Mental Drink, how does the combination of adaptogens, nootropics and vitamins specifically help with mental capability or capacity?

AC: Both nootropics and adaptogens affect human physiology in a way that helps improve various aspects of health and enhance the body and mind beyond their standard state as well.

Individually, nootropics are brain boosters — supplements that are capable of enhancing the health and performance of the brain. On the other hand, adaptogens consist of a more refined collection of plants and herbs specifically geared toward regulating bodily functions and balancing hormone levels to minimise stress.

Together, nootropics and adaptogens pave the way for their high synergy and complementation. Combining two or more of them into a singular nootropic stack could enhance cognition-boosting and stress-reducing effects.

AA: The Mental Drink is categorised as an energy drink on RedMart. Is this accurate and what’s the recommended or optimal number of drinks to take in 24 hours?

AC: The reason why we are categorised under Energy Drink is because the Mental Drink category is yet to exist.

We have decided to stay in this category to show people that there is another way of drinking and integrating all the healthy benefits that can support mental and physical wellness.

There is no limit on the number of cans one can consume, and this is possible because of NATURALBOOM’s all-natural recipe, one that is without caffeine, taurine and added sugars.

AA: What is Ashwagandha and has it been certified by any health authority for its health or wellness benefits?

AC: Ashwagandha is an ancient medicinal herb. It’s classified as an adaptogen, meaning that it can help the body manage stress. Ashwagandha also provides numerous other benefits for the body and brain. It can boost brain function, lower blood sugar and cortisol levels, and help fight symptoms of anxiety and depression. Due to its highly-beneficial properties, Ashwagandha is certified by health authorities to promote health and wellness altogether.

AA: What’s the best way to enjoy a Mental Drink?

AC: Our Mental Drink is best served hot or cold, as you would of any herbal tea – tailored to the preference of every individual.