The Gen XY Lifestyle

Nutella Celebrates… YOU

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Nutella pays tribute to what makes us all special and at the same time thank all its customers for being loyal to the brand.

Fresh from the successes of #YourNutella in both Europe and the Middle East, the Singapore campaign aims to get people to share their stories about what their name means to them, or their memories of Nutella through the @NutellaSEA instagram handle and #YourNutella.

The launch event was held at Bugis Plus on September 7 and will end on September 13, where fans will be able to purchase jars of Nutella at S$5 and have the option of personalising their jar at the YourNutella factory onsite. From October onwards, participating supermarkets will also carry the name label standees, with selected stores running promotional events for fans to get their own name labels.

For fans that are unable to find their names in the standees, the YourNutella.com website will launch on Sept 14. This will allow anyone to customize their own labels and have them sent through snail mail to their address.

For those who want to contribute to the campaign, take a picture and tell your story, then tag the @NutellaSEA Instagram account with #YourNutella.

 

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