Health x Wellness
PinkPharm is a caregiver’s best friend
PinkPharm helps reduce the stress and burden of caregiving through their mixture of online purchases and hands-on delivery approach
PinkPharm is an online service provider that combines an ecommerce marketplace, a series of utility tools to support caregivers as well as engagement through customer care and support with informational materials and physical demonstrations. The company looks to help caregivers as they look after their family and loved ones.
Customers can engage with PinkPharm through an online store that sells products across various categories including hygiene, medical devices, incontinence, nutrition and dealing with wounds and pain. Common brands and items such as Blackmores Odourless Fish Oil, Abbott Ensure Life formula, Tena Pants, QV Intensive Body Moisturiser, Pomi-T, Omron Blood Glucose Monitoring System are available for purchase.
The products can be purchased – through Paypal and credit cards – online and delivered to you. At the point of delivery, PinkPharm’s staff will provide a demonstration of the use of the items purchase. This can help bridge the information gap that caregivers or the recipients might have, especially when dealing with new-to-them products.
Some of the key features customers have access to include:
- Monthly notifications and reminders in case certain item stocks run low through usage at home
- Product bundling to save space
- A rewards-point system to help customers save on purchases
- Education/information content readily available to help customers understand the purchases better
- Customer service
- Demonstration at delivery by PinkPharm staff (vs. a courier service)
Delivery is arranged within 2 – 5 working days with the options to have delivery charges waived when spending more than SGD 50. If the delivery is urgent, there is an option to pay to receive the items quicker.
There is an ongoing promotion of items up to 30% off including bulk purchases of TENA diapers by the carton and a give-away of free Blackmores Cal-D 100 tablets worth SGD 39 to the first 20 new customers
The company also believes in giving back to the community that they are helping. A portion of their proceeds are used to provide medical consumables to needy families in Singapore through their partnerships with volunteer welfare organisations.
With an ageing population, PinkPharm’s services can help caregivers better coordinate schedules and focus on the more important aspects of caregiving for loved ones – spending time with them, ensuring that they are focusing on quality of life – instead of worrying about the logistics and the process in obtaining common supplies and items.
