The Gen XY Lifestyle
Tiger Beer – Committed to making reunions count
Tiger Beer conducted a consumer survey recently to ascertain the significance of family reunions during the Lunar New Year in Singapore.
They found that 6 out of 10 respondents (63 percent) would prefer to focus on other priorities such as travelling overseas or catching up on work during the festive period. The findings seem to indicate that some may choose to spend the festive period away from home.
This year, Tiger Beer has created two short films to encourage Singaporeans to better appreciate the value of reunions during the annual festive season. They hope the films will make Singaporeans ask whether they have been taking our reunions for granted.
The following synopses are shared by Tiger Beer about their short films.
The first film “Tiger Beer – Her” centres around a Singaporean, Rachel, who has been living in Amsterdam for the past three years. She attempts to recreate a special dish – one that her ‘Mama’(grandmother) would always prepare every Chinese New Year – as a surprise for her ‘Mama’. Released on 6 January 2017, the film demonstrates the significance of traditions and how sometimes, it just takes one person to make our reunion a meaningful one.
In December, Tiger Beer launched the “Tiger Beer – Home” film that brought to life the stories of three Singaporeans living abroad who yearn to return home during the festive period, but are unable to do so due to reasons such as finances and schedules. Tiger Beer will be bringing the Singaporeans featured inthe films home, and their homecoming will be captured in a film titled “Tiger Beer – When Home Calls”, launching on 13 January 2017. Through this film, Tiger Beer hopes to remind Singaporeans to answer the call of home and reunite with those who matter.
The short films can be seen on Tiger Beer’s Facebook page.
Putting money where the mouth is.
Courtesy of Tiger Beer, passengers heading home – on Chinese New Year eve (27 January) from Singapore Changi Airport (Terminal 2) can enjoy a free ride home courtesy of Tiger Beer. A fleet of 100 taxis (ComfortDelgro and Trans-Cab), chartered by Tiger Beer, will bring them home to celebrate and reunite with their loved ones this festive season.
And if the family is thirsty…
From now until 31 January 2017, the Tiger Beer limited edition Chinese New Year 24-can packs (24 x 323ml) will retail at all leading supermarkets and hypermarkets, at a recommended retail price of SS$53.50, while stocks last.
