The Gen XY Lifestyle
Great Eastern’s New App Feature Helps Singaporeans Close Protection Gaps
In a world where unexpected life events can derail even the best-laid plans, financial preparedness is no longer a luxury — it’s a necessity.
That’s the thinking behind Great Eastern’s latest innovation: My Protection Explorer, a new feature within its mobile app that empowers users to assess their readiness for life’s uncertainties and take control of their protection needs.
Launched on 3 September 2025, the tool is designed to help Singaporeans understand how well their current insurance coverage stacks up against their actual financial needs — and where the gaps might be.
A Smarter Way to Plan for the Unexpected
From hospitalisation and disability to critical illness and long-term care, My Protection Explorer offers a personalised snapshot of how prepared users are for major life events. Unlike traditional financial planning tools, this feature is:
- Self-guided: Users can explore their coverage needs at their own pace
- Highly detailed: It factors in lifestyle preferences, caregiving arrangements, and recovery goals
- Integrated: Recommendations are delivered directly within the Great Eastern app, making next steps seamless
The tool also helps users match their desired level of coverage with their current policies, offering clarity on whether they’re adequately protected — or at risk of being underinsured.
Meeting the Needs of a New Generation
According to Great Eastern’s customer research, only 26 percent of Singaporeans currently seek professional financial advice. Meanwhile, 78 percent expect greater personalisation in financial services as technology evolves.
My Protection Explorer responds to these shifting expectations by offering:
- Discreet, user-friendly navigation
- Real-time insights based on individual circumstances
- Flexibility to update preferences as life changes — whether starting a family, buying a home, or planning retirement
As Group CEO Greg Hingston explains, “Life can be unpredictable, and we want to make it easier for our customers to plan ahead and to have the confidence and resources to deal with economic changes.”
From Insight to Action
Early users of the feature reported a significant shift in how they viewed their coverage needs. Many were prompted to consider financial scenarios they hadn’t previously accounted for — such as the cost of hiring a caregiver, engaging home nursing services, or covering income loss during recovery.
The feature breaks down protection into four key areas:
- Hospitalisation: Evaluates how current policies support medical treatment
- Critical Illness: Assesses coverage for serious health conditions
- Disability: Measures financial support in the event of work-limiting injuries
- Life Protection: Reviews how well policies safeguard family members’ futures
By visualising the gap between what users have and what they need, My Protection Explorer sets the stage for more informed conversations with financial representatives — and more confident decisions.
A Tool for Every Stage of Life
Whether you’re in your 30s building a career, in your 40s raising a family, or in your 50s planning for retirement, My Protection Explorer adapts to your evolving needs. It’s not just about insurance — it’s about building resilience.
This tool offers a way to:
- Take ownership of financial planning
- Avoid common pitfalls like underinsurance or delayed action
- Align protection with personal goals and lifestyle choices
In a landscape where financial security is increasingly self-driven, Great Eastern’s latest feature puts the power back in the hands of the customer.
Images shared from Great Eastern’s My Protection Explorer website – https://www.greateasternlife.com/sg/en/personal-insurance/financial-planning/my-protection-explorer.html
