The Gen XY Lifestyle
The Hole Truth: How New Washers from SHARP Saves Water and Energy
Is the secret to cleaner, greener, and gentler laundry simply getting rid of the holes? SHARP thinks so.
Their new washing machines are hitting Singapore with a unique design promising savings on your utility bills and less wear and tear on your favourite fabrics.
If you’re shopping for a new washing machine, you’ve probably got three main criteria: Does it clean well? Is it quiet? And crucially, will it cost me a fortune to run?
SHARP’s new range of No-Holes Tub Top Load Washing Machines aims to tick all those boxes with one core piece of innovation that they’ve been perfecting for over 30 years: removing the perforations from the inner drum.
This isn’t just a marketing gimmick; it’s a design choice with practical benefits for the modern, eco-conscious home.
The Three Big Benefits of Going Hol(e)less
SHARP’s exclusive No-Holes Tub Technology delivers three key improvements over traditional washer designs:
- Saves Water: By eliminating the holes, water is kept entirely within the inner tub, helping households use thirty percent less water compared to conventional machines.
- Better Hygiene: It prevents the buildup of dirt and mould in the space between the inner and outer drums, which is a common problem in traditional washers. This keeps your clothes genuinely cleaner.
- Gentler on Fabrics: The design reduces wear and tear on fabrics and eliminates the physical friction points found in holed drums, making the wash much kinder to your clothes.
Designed for Singaporean Efficiency
All three models—8.5kg, 9.5kg, and 10.5kg —are engineered for maximum efficiency, a crucial factor for Singaporean households looking to manage rising costs:
- 4-Tick Energy Rating: The machines boast a 4-tick energy efficiency rating, making them eligible for Singapore’s Climate Vouchers scheme.
- Up to 42% Energy Savings: Households can look forward to up to forty-two percent energy savings compared to conventional machines.
- Whisper-Quiet Performance: Powered by SHARP’s J-Tech Inverter technology, the motor offers precise control that significantly reduces noise. Sound levels can be as low as 31dB while washing, meaning you can run a load late at night without disturbing your family.
Smart Features for Busy Lives
The new range is packed with thoughtful features for seamless daily life:
- Quick Wash: Need to refresh lightly soiled clothes fast? The Quick Wash function gets the job done in just 20 minutes.
- Add Laundry: On the 9.5kg and 10.5kg models, the Add Laundry feature lets you pause the cycle and throw in that forgotten sock or shirt.
- Nature-Inspired Design: The inner drum uses a biomimetic design inspired by dolphin and whale textures to create optimal water flow, which boosts cleaning performance while remaining gentle.
With over 12 million No-Holes Tub units sold in Japan alone, SHARP is confident its three decades of innovation will deliver a smarter, more sustainable laundry experience for the modern Singapore home.
The new models – 8.5kg (ES-W85TWXT-SA2), 9.5kg (ES-W95TWXT-SA2), and 10.5kg (ES-W105TWXT-SA2) – are available now, with prices ranging from SGD 635 to SGD 740 depending on the load capacity. They can be found at Best Denki, Courts, Harvey Norman, Audiohouse, Gaincity, Mega Discount, dealers islandwide & SHARP estore, Shopee, Lazada.
Pictures courtesy of SHARP
