The Gen XY Lifestyle
Denmark’s Premium Probiotics Brand Denps Makes Its Highly Anticipated Singapore Debut
Singapore’s wellness landscape is receiving an upgrade as Denps, the probiotics-led wellness brand rooted in Danish standards of food safety and quality, officially launched in the city-state on 1 January 2026.
A household name in South Korea, where it has held the position of the No. 1 best-selling probiotics brand for the past three years, Denps brings over a century of heritage to Singapore. The brand focuses on clinically studied strains dating back to 1847, earning global recognition for safety and efficacy.
“We’re thrilled to introduce a brand that Koreans trust to Singapore, offering products that are clinically studied, thoughtfully formulated, and easy to live with,” said Mr. Lee Hyun Yong, CEO of Denps Global.
Targeted Wellness: The Denps Product Range
With its Singapore launch, Denps has introduced eight targeted wellness solutions designed to fit seamlessly into modern daily routines.
The Probiotic Essentials
- Denmark Probiotics Story Premium: The brand’s flagship formula featuring the world-renowned LGG® and BB-12® strains. It supports both gut balance and immune health, with over 19 million units sold globally.
- Denmark Probiotics Story Pro: A compact capsule designed for digestive regularity, centred on the BB-12® strain to support normal bowel function.
- Denmark Probiotics Story Stick: A travel-friendly synbiotic powder sachet combining LGG®, BB-12®, and inulin prebiotics for on-the-go gut care.
Specialised Health Solutions
- Denmark Probiotics Story Women: Formulated with UREX® strains (GR-1® and RC-14®), these are the most documented strains for feminine urogenital health and maintaining healthy vaginal flora.
- Denmark Probiotics Story Derma: An “inner skin” probiotic featuring a patented strain clinically shown to improve skin firmness and hydration within 12 weeks.
- Denmark Probiotics Story Diet: A slimming probiotic that supports metabolic balance and thermogenesis, with clinical results shown across body fat and BMI indicators.
- Denmark Probiotics Story Denti: A sugar-free oral health tablet proven to reduce plaque biofilm formation by up to 88 percent while balancing oral microbiota.
Daily Nutrition
- TruVitamin Premium: A convenient daily nutrient pack using high-quality European ingredients. With over 250 million packets sold in Korea, it supports energy metabolism and immune health in an individually sealed, travel-friendly format.
Denps products are now available exclusively at Watsons Singapore. To celebrate the launch, customers can enjoy 15 percent off the entire range, with an additional 5 percent discount for Watsons members.
Picture credit to Denps.
