The Gen XY Lifestyle

Hospitality in 2024: A Transformative Journey

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In a decade marked by rapid technological advancements and shifting consumer preferences, the hospitality industry is undergoing a dynamic evolution.

A recent study conducted by Dr. Jean-Philippe Weisskopf and Dr. Philippe Masset from EHL Hospitality Business School reveals the transformative trends shaping the hospitality landscape in 2024.


Embracing the Digital Age

The study highlights the increasing normalisation of digital platforms such as WhatsApp for customer/client communications, and the integration of Artificial Intelligence into operations. These trends reflect the industry’s adaptation to our increasingly digital society, balancing technology innovation with the human need for meaningful connection and authentic experiences.

Culinary experiences redefined

The culinary scene is also witnessing a revolution, with a focus on experiences, authenticity, and sensory engagement. The hype around mocktails signifies a shift in beverage trends, adding creativity and design to the drinks’ menu.


Navigating economic fluctuations

The study addresses the need for strategic changes to manage property price fluctuations, especially in light of rising interest rates and their impact on hotel property values and transactions.

Sustainability and beyond

Green hospitality is another pivotal vector of change, moving beyond sustainability towards net positivity. This trend underscores the industry’s commitment to environmental stewardship.

The Power of data and social media

Data-driven decision-making and the power of social media are identified as key trends. The use of data analytics for optimum personalisation and crafting authentic narratives on social media platforms are seen as crucial for success in the current hospitality landscape.

The full study can be accessed here.

Photo by Farano Gunawan and by Jay Wennington on Unsplash