The Gen XY Lifestyle

Naturally Nurtured Australia from Western Australia launches in Singapore

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Naturally Nurtured Australia seeks to create a new lifestyle food category with a focus on quality natural food with a richer flavour and nutrition profile.

Naturally Nurtured Australia has a mission to provide foods that are tasty and safer while addressing the increasing consciousness, demand for authenticity and sustainability by customers.

The fresh produce offered comes from Western Australia, where Naturally Nurtured Australia works directly with farmers in their supply chain to offer a farm to consumer experience. Farmers in this system naturally nurtures the soils, resulting in an optimal environment for nutritious produce. Produce is grown without the use of dangerous chemicals and heavy metals. The company also does advanced food testing to ensure optimum nutrition including testing for vitamin and mineral levels.

We are thrilled to launch Naturally Nurtured’s product range into the Singaporean market. Health and food authenticity have become increasingly important, and we are excited to grow with this important trend.

Mark Baker, Naturally Nurtured Australia’s CEO
Naturally Nurtured Australia

In addition to its nutritional value, Naturally Nurtured Australia produce is characterised by several highly sought factors, including longer shelf life, superior taste, and texture alongside vibrancy in colour, indicating quality and freshness. All their produce include QR scans, informing about nutritional value, a controlled supply chain from farm to consumer with no intermediaries.

Food items and availability

Naturally Nurtured Australia food products include fresh and seasonal fruit and vegetables, grass fed lamb, goat and beef produce, alongside dairy,
seafood and bush foods.

Naturally Nurtured Australia

These are currently available at select Cold Storage outlets across Singapore, as well as Shopee and Lazada.

Photo credit: Naturally Nurtured Australia