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  • The Gen XY Lifestyle

    Staff Writer | May 15, 2025

    Hey! Chips Unveils Singapore’s First Clean-Label Fruit Bites

    Singapore’s clean snack brand, Hey! Chips, has revolutionised the local snacking scene with its latest innovation—Hey! Fruit Bites....

  • The Gen XY Lifestyle

    AaronK | May 13, 2025

    Antica Foundation Launches with Vision to Empower Seniors and Ex-Offenders

    The Antica Foundation, a Singapore-based non-profit organisation, officially launched at the Siglap 60 Carnival on 5 April 2025,...

  • The Gen XY Lifestyle

    AaronK | May 8, 2025

    Building a Nation of Lifesavers: SHF Marks 55 Years of Heart Health Advocacy

    The Singapore Heart Foundation (SHF) has spent decades empowering the community with lifesaving skills and strengthening resilience in...

  • The Gen XY Lifestyle

    Staff Writer | May 6, 2025

    Three in Five Travellers Miss Cherry Blossoms Despite Careful Planning

    Springtime and cherry blossoms are a beloved combination for many travellers chasing fleeting beauty and the promise of...

  • Health x Wellness

    Staff Writer | April 29, 2025

    CPAP Therapy Prolongs Lives: Landmark Study Highlights Life-Saving Benefits for Sleep Apnoea Patients

    A groundbreaking study published in The Lancet Respiratory Medicine has revealed that Continuous Positive Airway Pressure (CPAP) therapy...

  • The Gen XY Lifestyle

    Staff Writer | April 24, 2025

    SHARP Revolutionises Modern Kitchens with Innovative Microwaves

    SHARP, the No.1 microwave brand in ASEAN, is redefining kitchen innovation with the launch of two state-of-the-art microwave...

  • The Gen XY Lifestyle

    Staff Writer | April 22, 2025

    Rakuten Kobo Introduces Unlimited Reading Subscription in Singapore

    Rakuten Kobo has launched Kobo Plus in Singapore, giving book lovers unlimited access to over 2 million eBooks...

  • The Gen XY Lifestyle

    Staff Writer | April 17, 2025

    Flavour Innovation 2025: Transforming the Food and Drink Industry

    The food and drink world is entering an exciting era of flavour transformation, driven by evolving consumer tastes...

  • Health x Wellness

    Staff Writer | April 15, 2025

    Manulife Singapore Launches Critical Illness and Cancer Coverage to Bridge Protection Gaps

    Manulife Singapore has introduced two new insurance solutions aimed at safeguarding Singaporeans from the financial strain of serious...

  • Insights + interviews

    AaronK | April 10, 2025

    RSV Hospitalisation Costs Hit Older Singaporeans Harder Than Neighbouring Countries

    A new white paper has revealed the financial and emotional strain posed by Respiratory Syncytial Virus (RSV) on...

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The Active Age

The Active Age is an online magazine that shares content about trends, insights, features, products and services that revolve around the Generation XY lifestyle.

Copyright © 2019 The Active Age

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