The Gen XY Lifestyle

AIA Vitality Unveils New Partnership and Enhancements for 2020

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AIA Vitality is a comprehensive wellness programme launched in 2013. New partnerships for 2020 include collaborations with Virgin Active, Grab, Singtel, and Golden Village

AIA Singapore unveiled enhancements to the AIA Vitality programme, with the announcement of Virgin Active as a new gym partner for its lifestyle offerings.

According to a survey by AIA Singapore, health-conscious individuals believed that physical exercise, mental wellbeing, sleep sufficiency, and nutrition are important. Amongst those who are keen to hit the gyms to achieve their health goals, over three-quarters are looking for convenience and greater value in gym memberships.

With this announcement, AIA Vitality members can enjoy 30% off membership fees at Virgin Active, a premium health and fitness club. This benefit provides AIA Vitality members with more choices to help achieve a fitness-focused New Year’s resolution, and builds on existing gym partnerships with Fitness First and Gravity.

While incentivising members will motivate them, the bigger focus for us is to inspire members to genuinely want to live healthier and live better. We believe that this behavioural change is key to making real and long-lasting improvements to the health and wellness of both themselves and their families, which greatly outweigh any monetary reward.

Ms Ho Lee Yen, Chief Customer and Marketing Officer of AIA Singapore

Additionally, members can also look forward to a wider range of lifestyle incentives including GrabFood and Singtel ReadyRoam Thailand and ReadyRoam Indonesia data roaming. The current Golden Village movie ticket discount benefit is now valid for use at its Gold Class movie experiences as well.



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