The Gen XY Lifestyle
Ang Ji Gao Comes Back to the Forefront
Most will remember Guinness through its other, or more memorable name: Ang Ji Gao – three words that would constantly resonate throughout the night at coffeeshops islandwide.
The iconic “red-tongued dog” has been around for the better part of more than a century here in Singapore. The original distributor and bottler for Singapore, Blood Wolfe, used an emblem of a red-tongued wolf on their labels. But of course, most locals back then weren’t familiar with English (or Irish) names, and no prizes for guessing which name stuck.
So much so that even after distribution rights returned to Guinness in the 1950s and the stout was brewed under licence by Asia Pacific Breweries, the name had stuck.
But with the launch of the new Guinness Foreign Extra Stout Limited Edition, the familiar silhouette of Singapore’s well-loved wolfhound returns to the limelight, featuring artwork by local illustrator Ben Quek. The illustration is a celebration of all things Singaporean, incorporating our cultural imagery like the Keong Saik Building, Marina Bay Sands, Vanda Miss Joaquim, high-rise HDB blocks and the classic red plastic chairs at coffeeshops.
Promotion
Guinness will also be offering prizes including up to S$60,000 worth of home furnishing vouchers to customers who purchase the Limited Edition bottles or cans from now until end May. Three lucky people who purchase a six pack of Guinness Foreign Extra Stout Limited Edition cans and three lucky people who purchase a Guinness Foreign Extra Stout quart bottle at coffeeshops will win S$10,000 worth of home furnishing vouchers each.
To win the top prize, find the word ‘DOG’ under the ring pull tab or the Ang Ji Gao icon under the crown cap.
In addition, you can instantly win a projector pen when you collect any three bottle caps marked with the ‘yum seng’, red chair, kopi bag, kueh tutu, shiok, or Guinness harp icons.
The limited edition cans and bottles will be on sale till June 2016, or while stocks last.
Men of Singapore
Guinness has partnered with the duo behind the site Humans of Singapore to produce a coffee table book titled Men of Singapore – which as you would expect, celebrate the men who embody the values (good ones of course) that define Singapore today. To get copies of the book, check in on the Guinness Singapore Facebook page for opportunities. Alternatively they can also be found at your local library.
