The Gen XY Lifestyle
Go Beyond Expectations with Kia
The Kia Experience showcases a refreshing perception of the Korean carmaker.
Cycle & Carriage Kia has launched a new brand campaign to challenge the people’s perception of the Korean car brand and announced the appointment of Singapore artiste Nat Ho as Kia’s first-ever brand ambassador.
Kia is reinventing their new generation of branding experience through the “Go Beyond Expectations” campaign and draws attention away from conventional focus by setting out to highlight the excitement upon experiencing Kia beyond just the automotive.
Participants were invited to join in The Kia Experience event held over two weekends on 7 & 8 May and 4 & 5 June 2016, and they will stand a chance to become Kia’s second brand ambassador in Singapore, win a free Kia Optima drive for a year and a trip to Seoul, South Korea.
The fun-filled event held on 7 May was a showcase of Kia’s defining range of new models for the campaign, as well as a surprise sneak preview for their latest flagship to be launched later this year.
Participants were treated to a show of driving performance by stunt driving instructors and allowed to take over the wheels in their secret Gymkhana hideout to experience for themselves the various new technology improvements that Kia has developed.
For more information on the “Go Beyond Expectations” campaign and The Kia Experience, visit www.kiabeyond.sg.
