The Gen XY Lifestyle

New ASICS Earth Day Pack launches in Singapore

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ASICS launches a new collection of environmentally sustainable footwear and apparel with new Earth Day Pack.

The new Earth Day Pack was created using a circular manufacturing approach that saw around 5 tons of textile waste – the equivalent of 25,000 t-shirts – recycled into new shoes. The sock lining of the shoes is developed using a resource-saving technology called solution dyeing that reduces CO2 emissions by around 45 percent and cuts water use by around 33 percent compared to conventional dyeing processes.

The Earth Day Pack’s launch follows the release of the Sunrise Reborn Pack earlier this year. The Sunrise Reborn Pack was partially made with recycled clothing as well as the same advanced technology to create a range of upcycled apparel and footwear for the Japan team to wear during an international sporting event.

That’s why we’re committed to playing our part in building a circular economy that helps reduce CO2 emissions and keep global warming at less than 1.5℃. It is said that only 1 percent of the world’s textile waste is upcycled while over 70 percent of apparel ends up in landfill or incinerators. By continuing to innovate the manufacturing process across all our product categories, we can help build a circular economy and mitigate the impact of climate change.

Yasuhito Hirota, President and COO of ASICS

The Earth Day Pack includes many products from across ASICS running, court, and Sportstyle ranges, including GEL-NIMBUS™ 23, GLIDERIDE™ 2, GT 1000™ 10, GEL-RESOLUTION™ 8, TARTHER™ BLAST, GEL LYTE III OG™, and SKYCOURT™ shoes, as well as a wide range of clothing.

All footwear within the collection features a specially created sunflower icon symbolising the brand’s commitment to preserving the planet for future generations.

Pricing and availability

The Earth Day Pack is on sale globally in-store and online.

Prices range from SGD 139 for the SKYCOURT™ to SGD 259 for the The GEL-NIMBUS™ 23.