Health x Wellness

Philips NutriU app reports healthier cooking at home

By  |  0 Comments

85 percent of customers using the NutriU app paired with their Philips Airfryers shared in a survey that they prepared healthier meals more frequently during the pandemic in 2021.

The Philips NutriU app is a recipe platform, that is paired with the Philips Airfryer. It has over 240,000 users across eight countries in Asia Pacific (APAC), with men representing about a third of users (36.29 percent).

Launched in 2019, the app contains thousands of nutritious recipes curated by nutritionists and chefs as well as tips and recommendations for frying, baking, grilling and roasting.

NutriU app

Customers are preparing healthier meals more frequently

According to a McKinsey study, during the pandemic, many consumers increased their focus on health and well-being, and opted to boost their immunity through exercise and healthy eating.

A NutriU user survey in 2021 reinforced this perspective. Philips found that the combined use of the Philips Airfryer and NutriU App helped 86 percent of respondents prepare healthier meals more frequently during the pandemic.

NutriU data has also found that healthier recipes such as air fried sweet potato chips received more views. Other recipes that received more views also include those had healthier ingredient substitutes, such as sweet potato brownies and chocolate avocado muffins. In Singapore, some popular and healthy recipes included salmon fillet, chicken breast, and roasted broccoli.

Experiments with cuisines

NutriU data also showed that consumers were searching for recipes on the app and experimenting with cuisines from other countries, to use with their air fryer.

Singaporeans had diverse food preferences, with Asian fare such as roasted Asian chicken wings and crispy fried spring rolls, and Western cuisine such as chicken nuggets and French toasted ham and cheese sandwiches being popular recipes.

Singaporeans also indulged in chocolate-flavoured desserts, with chocolate lava cake, fluffy muffins, brownies and soft chocolate cakes being the most viewed dessert recipes.

We are heartened that our innovations have had a positive impact on the lives of consumers, especially during the pandemic. We rely on technology to simplify our lives, but it can also reward us with good health in our wellness journey. We look forward to continuing to inspire consumers with innovations that help them lead healthier and happier lives.

Ipek Akinci, Country Manager, Malaysia, Singapore and Emerging Markets, Philips Domestic Appliances.

Images credit to Philips Domestic Appliances