The Gen XY Lifestyle

BackJoy Launches Brand New Range In Singapore and Asia

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A fast growing company specialising in orthopaedic care, BackJoy has helped more than 1 million people improve their posture and minimise back pain.

A company dedicated in creating products that enhance posture and prevent pain, BackJoy Orthotic Inc has recently opened its first boutique concept store at Suntec City as well as introduce a brand new range of footwear, StandRight – personal wellness shoes that transform the way people stand and walk. The new range brings all the benefits of traditional comfort- and support shoes, jazzed up with fresh new looks. Developed by fusing footwear technology, human movement science and design, StandRight floats and cradles the heel on impact and guides the foot correctly while walking for improved comfort, balance, and posture from head to toe.

Also available is the company’s flagship posture product, the BackJoy SitSmart, which works as a shock absorber for the spine. The orthotic is a lightweight, portable device that fits most seats and as claimed by the company helps maintain correct posture, relieve back pressure by flexing, cradling the pelvis and reduce postural imbalance at its source.




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