The Gen XY Lifestyle
Guinness, Ang Ji Gao and the Year of the Dog
Guinness is celebrating the Year of the Dog by inspiring Singaporeans to spread some love to mongrels, or Singapore Specials, looking for a home.
Through a collaboration with three local artists, Guinness is launching a series of uniquely-designed t-shirts inspired by the Red Tongue Dog to let Singaporeans ring in the new year in style. The Red Tongue Dog (“Ang Ji Gao”) is an iconic moniker of the stout that first arrived at our shores in the 1860s.
All proceeds from the sale of the t-shirts will go to support the local animal welfare group, Exclusively Mongrels.
Venus Teoh, Marketing Director, Asia Pacific Breweries (Singapore): “As we enter the Year of the Dog, we believe it is a special time for us to marry our iconic symbol, the Red Tongue Dog, with a worthy cause that’s close to Singaporeans’ heart. By partnering Exclusively Mongrels, we want to encourage everyone to contribute towards this special cause or go one step further to give a mongrel a new home by adopting their very own Ang Ji Gao.”
Guinness has partnered three local artists – Rachele Ho, Larry Peh, and Band of Doodlers – to design a collection of t-shirts by putting their creative spin on the popular Ang Ji Gao. Guinness fans can ‘adopt’ a Red Tongue Dog with every purchase of a Guinness CNY Bundle (24-Can Pack Guinness Foreign Extra Stout and Limited Edition Guinness Red Tongue Dog T-shirt) from RedMart at S$85.40. Non-Guinness drinkers can purchase these Limited Edition Guinness Red Tongue Dog T-shirts directly with Exclusively Mongrels at their adoption drives.
Guinness will donate the full price of the t-shirt (S$14.80) to Exclusively Mongrels for every CNY Bundle sold.
Content and images courtesy of Guinness Singapore
