The Gen XY Lifestyle

New initiatives: Great Eastern #Lifeproof, Manulife Singapore Heart Health

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We do a roundup of some of the initiatives insurance companies are launching or running in Singapore.

Great Eastern and its Live #Lifeproof campaign

Great Eastern’s Live #Lifeproof brand campaign is a series of brand films that “…focus on the spirit of resilience very relevantly in these challenging times of COVID-19 and seek to empower consumers with a call to take positive action on the matters in life near and dear to them”.

As part of the campaign, Great Eastern is offering an additional retrenchment benefit to customers who purchase regular premium investment-linked plans from 7 July to 31 August 2020. This complimentary Retrenchment Premium Waiver benefit is valid for 12 months, in the unforeseen event that they are retrenched during the first two years of their policy.

Great Eastern has also launched its latest app that provides customers with a detailed view and aggregated value of all of their Great Eastern investment and insurance policies on the go. Customers can also check on status updates for ongoing requests and transactions. The Great Eastern Singapore app is available for download on both the Apple AppStore and Google Play.

Manulife Singapore launches the heart health campaign

Manulife Singapore’s new heart health campaign shines a light on the issue of heart disease amongst 40 to 70 years old women. The company had conducted a survey in 2019 regarding heart health. They found that a majority of female respondents believe that cancers are the #1 leading cause of death.

However, Manulife Singapore is looking to inform women about an even deadlier disease that has a far higher mortality rate. Breast cancer kills 1 in 10 women but Heart disease claims 1 in 3 women. The 2020 heart health campaign seeks to raise awareness among Singaporeans on the need for adequate coverage on critical illnesses like heart disease.

The anchor video in the campaign features breast cancer survivors who are also heart health advocates.



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