The Gen XY Lifestyle
Experience Healthy Living At The New Philips Consumer Care Centre
Royal Philips has recently unveiled the Philips Consumer Care centre – a one-stop destination that allows consumers to discover, engage with and experience Philips products to make healthier and well-informed lifestyle choices.
Set within the newly opened Philips APAC Centre in Toa Payoh, the experiential space is designed to recreate various rooms within the home such as the living room, the kitchen, the vanity counter in the bedroom, or the kids’ room.
Consumers can interact with a full suite of Philips products and learn more about them in a home-like setting.
Among some of the interactive features available within the space is an interactive wall with motion-sensing technology that allows visitors to cook up a ‘virtual’ meal with the Philips Avance Collection TurboStar Airfryer. Visitors can also gain real-time access to product information, tips, ratings and reviews through the QR codes and tablets available across the centre.
In addition to enhancing the consumer purchase decision journey, the Philips Consumer Care Centre also offers a community space for consumers to engage in workshops, cooking classes as well as exclusive events.
To better encourage consumers to make positive and informed choices for a healthier lifestyle, Philips also unveiled some new Personal Health innovations across its Kitchen Appliances and Air categories. These products include:
Philips Air Purifier Series 2000 (from SGD 599)
Take control of indoor air quality with the Philips Air Purifier Series 2000, featuring a professional-grade AeraSense sensor that detects and adjusts rapidly to pollutants. Boasting three auto modes – Pollution, Allergen and Bacteria & Virus, the purifier offers greater precision in eliminating pollutants according to specific needs and ensuring the cleanest air possible.
Philips Avance Collection TurboStar Airfryer (SGD 549)
Enjoy your favourite food with no oil and 80 percent less fat when you cook with the Philips Avance Collection TurboStar Airfryer. Featuring four preset programmes, the airfryer allows you to create some of the most popular dishes while the TurboStar technology cooks food 50 percent more evenly. The ‘keep warm’ function also offers flexibility in serving time.
Philips Avance Collection Smokeless Indoor Grill (SGD 499)
With advanced infrared heat technology, you can now enjoy delicious evenly grilled food with up to 80 percent less smoke. The Philips Avance Collection Indoor Grill also features a grease tray to separate excess fat for lean grilling, offering a healthier and more comfortable grilling experience for the whole family.
The Philips Consumer Care centre is open to the public from 26 September 2016. Opening hours are from Mondays to Fridays from 9am to 6pm; and Saturdays from 9am to 1pm.
For more information about the Philips Consumer Care centre, follow #innovationandyou on Philips’ Twitter handle @PhilipsSG.
