The Gen XY Lifestyle

A Personal E-Butler At Your Fingertips

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If you’ve been intrigued by recent news on Magic, a service in which you can basically request for anything (legal) and have someone do it for you, then check out GoButler, which is now available in Singapore.

Started by former executives of famed internet incubator Rocket Internet (Zalora, for example, is its flagship investment), GoButler apparently racked up over 100,000 requests and 30,000 registered users in the month of its launch. That’s all well and good, but for those who aren’t aware of what the service is about: “We can do anything, as long as it’s legal”, claim their founders.

The hassle-free, 24/7 service is done via traditional mobile texting, intended to handle requests with suitable solutions on-demand. It’s particularly attractive to users that don’t like having to navigate through menu after menu on an app to get things done. With GoButler, you send a text detailing a request, get a quote in return, and it’s a go if the price is right.

ScreensAccording to co-founder Navid Hadzaad, their foremost objective is to provide a really good experience. “We want to make convenience services actually convenient and personal,” he says.

Of course, GoButler isn’t omnipotent, and while every request will be entertained, realistically not everything can be fulfilled. Hadzaad says that GoButler will manage expectations as well as they can: “We would basically do the same thing that you would do (in the situation) – if you’d like us to do this for you, we’ll of course do our best to take care of it.“

While it’s understandably difficult to get a handle on how the pricing is done, Hadzaad explains that customers only pay the costs of products and services that occur, and that GoButler monetises on the supply side.

At the end of the day, the proof is in the pudding and the best way to know if the service is right for you is to try it for yourself. To sign up, go to However, you might have to wait a while because of the overwhelming response they’re receiving.




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