The Gen XY Lifestyle
PUMA Launches IGNITE
IGNITE is PUMA’s most responsive running shoe to date, optimising comfort and durability.
Designed for a wide range of runners, if you put the energy in then PUMA IGNITE gives it back. Powering every stride is IGNITE foam, PUMA’s proprietary technology that provides responsive cushioning, optimal rebound and comfort. Strategically placed in the heel of the shoe is ForEverFoam — a compound used heavily in the automotive industry. This material creates long-lasting durability and is entirely new to the market.
PUMA has worked on foam innovation and tooling for a number of years, and with the launch of the IGNITE, it marks an advancement in the brand’s footwear technology.
IGNITE will be available in Singapore from 12 March 2015, and comes in both Men’s and Women’s style and will retail at S$179. In subsequent seasons, additional styles will be introduced and the IGNITE line will be expanded further within the Running and training categories.
